Gone are the days when salespeople wandered from door to door and convinced people to buy a product or use a certain service. This is the digital era, where any seller can direly reach their potential customer through their mobile screens. Isn’t that fantastic! Promoting your business through the medium of social media is called digital marketing. While there are many ways of digital marketing, another form of going digitally with your business is through a website. Let us know more in-depth about Digital Marketing vs Web Development: Which One Is Right For Your Business?
What is Digital Marketing?
Also, called online promotion and selling, Digital Marketing is the advertising of products, services, businesses and brands through different forms of digital commutation using social media. As there are plenty of online communication sources, there are various modes and ways of digital marketing.
Types of Online Marketing are:
Search Engine Optimization (SEO)
SEO gives your business and websites a higher ranking in the search engines. Suppose you have a trade of shoes, and anyone nearby is looking for shoes; through SEO, you can pop up your business ads in their search engines. This leads more audience to your business.
Social Media Marketing (SMM)
Posting blogs and posts on social media platforms such as Facebook, Linked In, Instagram, Pinterest, Twitter etc.
Pay Per Click (PPC)
The best example of PPC is Google Adwords. With PPC, your business reaches the target audience, depending on their searches.
Popular among brands and businessmen, affiliate marketing is beneficial in increasing sales and generating revenue.
Sending out emails to your potential and targeted audience is called email marketing. You convey everything about your business, updates, and the new add-ons to your existing and future customers. Email marketing is very effective if you use it the right way.
Content will speak everything about your business. An eye-catching logo, something about your business, a motivation for the consumers to buy your products or use your services, all these things feature under the concept of content marketing. This helps build a healthy relationship with the customers and leaves an impression on them.
Benefits of Digital Marketing:
- Global Reach
- Connect With Your Customers
- Easy To Use
- Visible Results
What is Web Development?
If you own a company that sells a particular service or product, how will you let others see your products and services? That is when a website comes to help. Web Development means web designing, which means creating a website, static pages and other informational sources on the web to speak about your business. Designing a website is the most effective way to make your presence feel on the web and your users. A website has to be attractive, easy to use, appealing to the customers, easy to understand interface. If your website misses out on these points, the chances of losing potential consumers and audience.
Types of websites:
- Landing Pages
- E-commerce Websites
- Blog Posts
- Portfolio / Brand Profile Websites
- Social Media Websites
- Contact Pages
- Magazine Websites
Benefits of Website Development:
- Visible products & services
- Increased sales
- Attracting more audience
- Improves relationship with users
- Useful for advertising and marketing
- Win at SEO
Difference between Marketing and Digital Marketing
|Digital Marketing||Web Development|
|Gives your business more sales, extra profits.||Helps create a functional, analytical, eye-catching profile of your business, products ad services.|
|Focuses on email campaigns, ads, advertising.||To grab the consumer’s attention towards your business, to display your products & services, for online shopping.|
|Is a great platform for short term projects or business.||This is created for permanent business structures.|
|Gives you repetitive customers and audience.||Website is developed for one instance, for a longer period of time.|
|You can run constant ads through digital marketing on various social media platforms.||A website is designed and done. One might add and update new products and services on the pages for the audience.|
|A few bad ads won’t ruin the business, typically.||A bad website can ruin efforts and decrease potential customers.|
If you are looking for Web Development, Mobile App Development, Search Engine Optimization, software development, Social media marketing, Digital marketing and Pay-per-click, content writing services, then Maskoid Technologies is the right choice for you. Get in touch with us today!